Not because they don’t always say what I want to hear (that’s life toughen up), they are a very strange marketing tool.
Take tonight’s poll by TVNZ on the leaders debate. According to TV1 47,000 people took part. At a dollar a vote that’s nearly $50k that TVNZ took in revenue. But what did it tell us, sod all except nearly 50,000 people could be bothered cheering for their man or woman.
They are not representative, they aren’t scientific and thus they have no validity. God just have a look at any of the Stuff online polls to see how bloody stupid they are.
But nice little earner for TVNZ, would that have covered the cost of the broadcasts? Still nice money if you can get it.